Automated Review Generation — Trade Businesses

Your Google reviews.
Building themselves.
Every single job.

Every tradesman knows reviews matter. Almost none of them have a system for getting them consistently. Turinga sends an automated review request to every customer within 2 hours of job completion. You do the work. The reviews take care of themselves.

Fully automated No awkward conversations 3 to 5 new reviews per month Works while you are on site
T

Turinga — Smith Plumbing

Automated review request

Hi Sarah, thanks for having us out today. If you have two minutes, a Google review would mean the world to us — it helps other local families find a reliable plumber. Tap the link below: ⭐ Leave a Google review for Smith Plumbing →
Sent automatically — 2 hours after job completion

"Arrived on time, sorted the leak in under an hour, cleaned up after himself. Would 100% recommend."

— Sarah T., posted 3 hours later
3–5×

more reviews per month compared to asking manually or not asking at all

76%

of customers will leave a review when asked — most just need the reminder and a direct link

2hrs

after job completion is the optimal time to send — customers are happy and the job is fresh

Zero

awkward conversations, reminders to yourself, or manual follow-up required. Ever.

Why reviews matter

Your Google rating is your
most powerful sales tool.

When someone needs a plumber, electrician, or builder in their area, the first thing they do is search Google. The businesses that appear at the top with 50 or 100 five-star reviews get called first. Full stop.

A tradesman with 8 reviews and a competitor with 80 reviews is effectively invisible. Customers do not scroll past the top results. They call the one that looks most trusted, most established, and most recommended by people like them.

The problem is that asking for reviews is uncomfortable and easy to forget. You finish a job, you move on to the next one. The customer means to leave a review and never does. Without a system, reviews trickle in at one or two a year. With automation, they arrive consistently every single month.

Gets called first
Smith Plumbing
94
Google reviews — using Turinga
Gets overlooked
Jones Plumbers
11
Google reviews — no system

Review growth — with Turinga automation

9
Before Turinga
61
After 12 months

How it works

Three steps. Then it
runs itself forever.

We set up the automation once and it works for every job from that point forward. No ongoing effort from you.

01

Job marked complete

When you mark a job as complete in the system — which can be as simple as moving it in a pipeline or receiving a confirmation — the automation triggers automatically.

02

Review request sent in 2 hours

A personalised SMS goes to the customer with a direct link to your Google review page. The message uses their first name and your business name. Sent at the optimal moment when the job is fresh and the customer is satisfied.

03

You get notified of new reviews

Every time a new review is posted you receive an instant SMS notification so you can respond promptly. A quick thank you response shows future customers you are attentive and engaged.

See the impact

How many reviews could
you have in 12 months?

Move the sliders to see what consistent automated review generation would do for your Google profile.

8 jobs/week
12 reviews
20% of customers
New reviews per month
7
Based on your job volume and estimated response rate
Your total reviews in 12 months
96
Compared to your current 12. That is a completely different Google presence.

FAQ

Everything about automated reviews answered.

The most common questions from tradesmen about automated Google review generation.

Ask us directly
How does the automated review request actually work?
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When you mark a job as complete, the system automatically sends a personalised SMS to the customer within 2 hours with a direct link to your Google review page. The customer taps the link, leaves a review, and you receive a notification. No chasing, no awkward conversations, no remembering to follow up. The timing is optimised because customers are most likely to leave a review in the hours immediately after a good job.

How many more reviews will I realistically get?
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Most trade businesses using automated review requests see 3 to 5 new Google reviews per month within the first few weeks. A tradesman completing 10 jobs per week who was previously getting 1 review per month often reaches 4 to 6 per month after switching on automation. Over 12 months that is the difference between 12 reviews and 60 plus reviews on your Google profile.

Is it legal to automate review requests?
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Yes. Asking customers to leave a review via SMS is completely legal and encouraged by Google. What Google prohibits is incentivising reviews — offering discounts in exchange for a review — or posting fake reviews. Turinga's automated review requests simply ask genuine customers to share their honest experience, which is exactly what Google wants.

What does the review request message say?
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The message is personalised with the customer's first name and your business name. It thanks them for their custom and asks them to share their experience with a direct link to your Google review page. It is short, friendly, and professional. You review and approve the exact wording before it goes live — we never send anything you have not seen first.

What if a customer leaves a negative review?
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Negative reviews happen to every business. The important thing is responding promptly and professionally. Turinga sets up a notification so you are alerted the moment a review is posted, giving you the chance to respond quickly. Over time a high volume of positive reviews means the occasional negative one has far less impact on your overall rating.

Does this work for Checkatrade or Trustpilot too?
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Yes. The review request can be configured to include links to Checkatrade, Trustpilot, or any other review platform alongside or instead of Google. Most trade businesses focus primarily on Google as it has the biggest impact on local search rankings, but additional platforms can be included in the same message.

Do I need to remember to trigger the review request?
+

No. The review request fires automatically when a job is marked complete. All you need to do is the job itself. The request handles itself in the background without any input from you.

Is this included in the Turinga packages?
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Yes. Automated review generation is included in both the Growth package at £350/month and the Full Stack package at £600/month. It is set up as part of your onboarding and runs from day one alongside your other automation sequences.

Your competitors are getting
reviews while you read this. Let's change that.

Book a free call